The Upsell Equation System

G’day! My name’s CJ Parker from Australia and I want to share with you a weird little "mind trick" I recently stumbled upon. A trick that can turn almost every single one of your buyers into premium, high dollar value customers. Now it’s probably going to seem a little weird (and considering how unique and ‘left-field’ it is, it might even be a little shocking) but stick with me.

FACT: There’s no quicker or more effective method for increasing your customer value, increasing your revenue, and drastically increasing your online profits than by UPSELLING.

Definition: up·sell verb ‘up’sel : to try to persuade a customer to buy a more expensive item before check out

Upselling can be incredibly powerful & extremely effective. Forget about following up with your prospect… get your customer paying you more $$ while they’re still in the "heat of the buyingmoment".

But no surprises there, right? I’m sure you already know how much potential upselling has for your online profits.

The problem is: Regular upselling techniques – no matter whether it’s Offline Marketing or Online Marketing – are getting tired, unresponsive, and in many cases just plain manipulative (and even unethical).

Unfortunately, the most common upsell techniques available to us today are not only converting poorly, but they’re also doing more to insult our prospect’s intelligence than close a sale…

– Those endless loops of One Time Offer pages – Forced continuity – Fake webpage scripts that try and "scare" people into hitting the order button (but only end up making you look like a douchebag) – or even withholding the full product until you upgrade to a 10x more expensive option…!

Maybe they used to work but these days they’re just cheap ploys and deceptive shenanigans… It’s not real marketing; it’s simply trying to fool your customers into giving you more money.