Ideas y Herramientas Creativas y Novedosas
As one story goes, two women arrived at his court with a newborn infant, to settle a dispute over whose baby it was. After listening to both parties, Solomon called for a sword so that he could split the baby into two parts, one for each ‘mother’.
The King declared her to be the true mother – and ordered the other one to jail. This widely lauded Judgment of Solomon is often held up as an example of his profound wisdom.
Today, to crack Google’s ranking algorithm and gain top slots on search engines, you need Solomon’s wisdom, too.
If you listen to some marketers and infopreneurs, you’ll think so. They’ll tell you the best, most reliable way to get web traffic is to pay for it. More often than not, these marketers will also have a program for sale, teaching you how to do this!
Personally, I’ve been getting free traffic from SEO for over 15 years online. The biggest benefits from this are:
Sure, there are bound to be some ups and downs as search algorithms evolve and change. But the only way to ensure a steady flow of traffic is by spending money for consistency – and that may not be sustainable, either.
Look, my websites have received over 5 million visits. If I paid even 20 cents for each of them, I’d have a traffic budget of $1 MILLION. With SEO, I get to keep that money! Plus, I’m insulated against rising costs of paid traffic as competition heats up.
No, paying for web traffic isn’t an easy walk in the park. It comes with risks and costs as well.
Well, the days of easy ‘checklist SEO’ – where you tick off boxes on a list – are definitely over. We’re…